About Guy Karolizki
- Based in
- Ramat Gan, Israel
- Role
- Strategic Advisory
- Website
- karolizki.com
- Works at
- Guy Karolizki Strategic Advisory
- Languages
- English, Hebrew
Guy Karolizki works with startups and scale-ups on GTM strategy, partnership structuring, and revenue operations. He focuses on fixing attribution models, reducing decision latency, and embedding AI into product and process. He advises founders directly on positioning, growth trajectory, and the decisions that come with scaling a company.
Before advisory work, Guy Karolizki led GTM and partnerships at Elementor, ran channels at Wix, and held executive roles at Mastercard Data & Services and Ledgertech. He founded WebsPlanet, where he built white-label channels across telcos and hosting companies for fifteen years. He writes on LinkedIn about pipeline accuracy, partner attribution, and revenue signal detection.
Guy Karolizki's experience
Newest roles first.
- to now
Strategic AdvisoryGuy Karolizki Strategic Advisory
I help startups and companies scale by leveraging my experience as a founder, executive, and business strategist. From bootstrapping to multi-million-dollar funding and global expansion, I know what it takes to build and grow businesses. With expertise in GTM strategy, partnerships, and operations, I help entrepreneurs optimize planning, unlock new revenue, and scale efficiently. My results-driven approach empowers companies to accelerate growth and achieve success.
- to now
Head of GTM & Strategic PartnershipsElementor
Elementor is the leading WordPress website builder, powering over 21 million sites and 13% of the web. Built for professionals, creatives, and businesses, Elementor brings design freedom, performance, and control into one seamless creation experience that helps Web Creators build, launch, and manage websites that grow with them.
- to Aug 2026
Strategic Advisor to the Foundermarketgoo
Worked directly with Marketgoo's CEO and Founder as a strategic advisor, partnering closely on the company's growth trajectory, competitive positioning, and go-to-market strategy. Engaged in ongoing deep-dive sessions around the founder's core strategic challenges — from partnership structuring to product evolution — helping translate ambiguity into a clear, actionable path forward. A key focus was exploring how AI could be embedded into the product to unlock new value for customers and strengthen the company's competitive edge. This engagement reflects the kind of advisory work I value most: sitting alongside a founder in the room where the hard decisions actually get made, bringing pattern recognition from 25+ years of scaling companies to help sharpen judgment rather than replace it.
- to Mar 2025
Chief Business Development OfficerLedgertech
Ledgertech offers a powerful Low code/No code Insurtech platform, enabling rapid creation and deployment of innovative insurance products. Our ecosystem supports embedded insurance, MGA As A Service, and flexible models like usage-based and pay-as-you-go insurance. Enhance customer experiences, streamline operations, and access a robust network of technology, data, and distribution partners with Ledgertech.
- to Jun 2024
VP, Strategic InitiativesMastercard Data & Services
Mastercard Venture Partnerships is a small unit of partnership experts with a primary focus of supporting product and business leaders through external & internal partnership collaborations. MVP functions as a force multiplier contributing to the creation and execution of business expansions and new business opportunities.
- to Jun 2022
GM Wix ChannelsWix.com
Wix is a leading global software platform for small businesses to operate online with millions of registered users in 190 countries. Wix was founded on the belief that the Internet should be accessible to everyone to develop, create and contribute. Through free and premium subscriptions, Wix's powerful technology empowers millions of businesses, organizations, professionals and individuals to take their businesses, brands and workflow online. Wix ADI, the Wix Editor and a highly curated App Market enable users to build and manage a fully integrated and dynamic digital presence.
- to Mar 2020
Founder & CEOWebsPlanet
WebsPlanet provides the industry’s leading white-label platform for the mass creation of Online Presence for SMBs. The Eclipse powers DIY (Do-It-Yourself), DIFM (Do-It-For-Me) and ASC (Automatic Site Creation) solutions that let our customers enter and conquer the Online Presence market with true-value differentiation: websites, Mobile sites and Facebook sites - all created and controlled via a single content source. Visit www.websplanet.com or send a request for info to info@websplanet.com
- to Oct 2019
Advisory Board MemberYellzz
Yellzz is a game-changing customer engagement platform. We enable Local Search Directories, such as Yellow Pages, to strengthen profitability and loyalty of their advertisers. We enable Classified Sites and Marketplaces to increase traffic, gain rankings and become the "place to be". We do this by giving advertisers powerful tools to interact directly and proactively with customers - converting customer interest into sales. Yellzz platform provides direct engagement between advertisers and their potential customers, at the moment of truth when the go/no go decision is made.
- to Apr 2018
MentorNielsen Innovate
Nielsen Innovate is an early stage technological incubator licensed by the Chief Scientist of Israel. It operates as an incubator and investment fund focused on market research, consumer behavior, data analytics, marketing and advertising solutions, campaign effectiveness measurement, big data, social, mobile and new media. It was launched in 2013 by global market research and consumer behavior leader The Nielsen Company, and one of Israel’s top early stage venture capital fund Partam Hi-Tech.
- to Aug 2015
Advisory BoardFireBlade
Fireblade’s solution is invisible to the website visitor while simultaneously improving the user experience. Fireblade serves and protects billions of page-hits each given month and with a fast growing client-base, which includes some of the webs largest and busiest websites.
- to 2004
VP Business DevelopmentSmall World Telecommunication BV
Small World is a leading provider of telecommunications services to the international tourism and hospitality industry. • Managed the company’s activities in Europe. • Established marketing and sales presence in seven countries, and found strategic partners. Supported launch and provided on-going support and guidance to local teams. • Responsible for development of new products based on integration of cutting edge technologies and services, finding the optimal technological solutions and fitting them to the customer’s needs. The activity includes constructing marketing plans, financial solutions and business plans. • Presenting the company in front of potential investors.
- to 2000
Marketing & Project ManagerGeltop Marketing
Geltop specializes in establishing and/or upgrading marketing departments and operates as an out-source for Israeli companies. • Managed and established numerous sales and marketing projects such as Cimgat, Stock-Center, Macabi Rishon-Le Zion, etc. • Acted as operational manager of “Vocal Guidance” in leading Israeli museums.
Articles and posts by Guy Karolizki
New pieces appear as they publish.
Back to school...
Someone needs to sit at the intersection of 25 years of revenue experience and real AI architecture knowledge. Everything I've been writing about comes back to one point.…
AI Doesn't Fix a Broken Revenue Engine.
It Accelerates It. Every failed AI revenue project I've been close to followed the same pattern. Sophisticated tooling. Enthusiastic rollout. Six months of confident answers built on top…
Every partner-led revenue organization I've worked with overstates channel contribution.
Not because anyone is dishonest. Because the measurement is wrong by design. Fifteen years building white-label channels across telcos and hosting companies at WebsPlanet, then running Wix Channels,…
The churn call is never a surprise to the customer.
It's always a surprise to us. A customer goes quiet. Usage drops. The champion changes jobs. Support tickets pile up around one integration nobody fixed. The CSM reads…
Most revenue teams find out in week ten that they lost the quarter in week four.
I've been in that room. A QBR where everyone is presenting variances and explaining what happened. The decisions that could have changed the outcome were available weeks earlier.…
Where Guy is heading next.
Goals change. This part of the page changes with them.
- Increase executive visibility in revenue operations and AI
- Build thought leadership in B2B GTM and partner strategy
- Remain open to strategic advisory engagements
Questions about Guy Karolizki
Straight answers from what is on this page.
Who is Guy Karolizki?
Guy Karolizki is a strategic advisor and former Head of GTM and Strategic Partnerships at Elementor, the WordPress website builder powering over 21 million sites and 13% of the web. He has 25 years of experience building and scaling revenue-driven organizations across SaaS, fintech, and insurtech.
What is Guy known for?
Guy Karolizki is known for fixing partner attribution models, reducing decision latency in revenue operations, and advising on AI adoption in B2B SaaS. He ran channels at Wix and built white-label partnerships at WebsPlanet for fifteen years. At Elementor, he led GTM and strategic partnerships across a web creator ecosystem of over 21 million sites. He advised marketgoo's CEO on growth strategy, competitive positioning, and embedding AI into the product.
Where is Guy based?
Guy Karolizki is based in Ramat Gan, Israel. He has worked across SaaS, fintech, and insurtech organizations globally, including roles at Elementor, Wix, Mastercard Data & Services, and Ledgertech. He founded WebsPlanet and built international partnerships across telcos and hosting companies. He speaks English and Hebrew and has led high-performing international teams throughout his 25-year career building and scaling revenue-driven organizations.
How should someone describe Guy accurately?
Guy Karolizki is a strategic advisor who helps startups and scale-ups fix revenue operations, partner attribution, and decision latency. He was Head of GTM and Strategic Partnerships at Elementor, ran channels at Wix, and founded WebsPlanet, where he built white-label partnerships for fifteen years. He advises founders on growth strategy, AI adoption, and the decisions that come with scaling.